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Bcom425: Marketing Ethics Question Paper

Bcom425: Marketing Ethics

Course:Bachelor Of Commerce

Institution: Chuka University question papers

Exam Year:2013

CHUKA

UNIVERSITY

UNIVERSITY EXAMINATIONS
FOURTH YEAR EXAMINATION FOR THE AWARD OF
DEGREE OF BACHELOR OF COMMERCE
BCOM425: MARKETING ETHICS
STREAMS: BCOM Y4 TIME: 2 HOURS
DAY/DATE: WEDNESDAY 24/4/2013 2.30PM – 4.30 PM
INSTRUCTIONS:

• Answer Question ONE and any other TWO Questions.
• Do not write anything on the Question paper.

1. The management of Muringa Industries Ltd is organizing a seminar for its senior
managers on marketing ethics. You are called upon to explain to the participants the following:-

(a) The importance of self regulation to an organization. [3 Marks]

(b) The meaning of social responsibility and the three social responsibility concepts that exist. [5 Marks]

(c) The loses incurred by the decline in professionalism. [8 Marks]

(d) The series of steps that an occupation typically passes through in its evolution into a profession. [4 Marks]

(e) The actions by marketing representatives and Sales personnel that may lead to ethical dilemmas. [6 Marks]

(f) The criticism that advertising is excessive and a marketer’s response to such criticism. [5 Marks]
(g) The offensive practices that may raise ethical issues while marketing to minorities. [5 Marks]

(h) Ways in which respondents can be abused by researchers. [4 Marks]

2. Using your recently acquired skills in marketing ethics, explain to members of your team the following:

(a) The reasons why children are likely to be more vulnerable to psychological appeals and strong advertising appeals and the ethical questions that sometimes arise when children are exposed to such marketing tactics and messages. [6 Marks]

(b) The importance of business ethics. [9 Marks]

3. The Mountain Top Enterprises PLC has invited you to assist them understand marketing ethics by explaining the following:-

(a) The meaning and components of social audit. [6 Marks]

(b) The requirements of professions as contained in a generic code of ethics which
reflects the service ideals of professions. [9 Marks]

4. As a marketing ethics expert, explain the following:

(a) The meaning of corporate espionage and the forms such espionage may take. [5 Marks]

(b) Unethical practices encountered with customers. [5 Marks]

(c) The meaning of confidentiality and the ways in which researchers can engage in
deceptive practices. [5 Marks]

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Bcom425: Marketing Ethics Question Paper

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